Автор работы: Anastasia Sergeeva, 20 Октября 2010 в 00:10, курсовая работа
Statement of the Idea
Statement of the Idea
The Opportunity Analysis Plan
Implementation Plan
Business Goals
Business Strategy
Analysis
Analysis of the Role of E-Business in
Entrepreneurship
Bibliography
Law on Taxes and Duties (adopted on 2 February 1995).
Personal income tax (26%) – regulated by the Law on Personal Income Tax (adopted on 11 May 1993);
Company income tax (15%)– regulated by the Law on Enterprise Income Tax (adopted on 9 February 1995);
Real estate tax – regulated by the Law on Immovable Property Tax (adopted on 4 June 1997);
State social insurance
obligatory payment (9%) – regulated by the Law on State Social Insurance (adopted on 1 October 1997);
Students of the
age of 18 and higher (in our case the student of the 2nd
year and Higher will be 18 and older) have the same Law points as the
adults when being employed. The employee and the employer must fulfil
all the points stated in the contract. The minimal hour rate is 1,239
LVL. (http://www.darbadrosiba.lv/
Advertising Law:
The field of advertising is regulated by the Advertising Law (adopted on 20 December 1999) sets the requirements for a legal, objective and unfabled advertisement. It is also a tool for ensuring honest competition. We can only provide the right and proven information in our advertisements without the use of the content that can in some way discriminate anybody from the public, include any part that is protected by the Copy right and is not allowed to be published without the permission of the author or include the visual representation of anybody who has not given his permission.
Consumer Law:
Consumer protection in Latvia is regulated by a number of laws: the Law on Protection of Consumer Rights (adopted on 18 March 1999);
The Standardization Law (adopted on 14 October 1998) but without any points connected with e-business consultancy.
In relation to
our web-site work area the Privacy Policy issues should be taken into
account.
Copy Rights and Intellectual Property:
The Copyright Law (adopted on 6 April 2000) We cannot
use the content protected with the copyright with the permission; http://www.medialaw.ru/
Analysis
of the Role of E-Business in Entrepreneurship
The advantages of doing business through electronic platforms were appreciated by the principal players in various industries. Thus, General Motors, Daimler, Chrysler and Ford have organized electronic exchange ‘Exchange’, Boeing airlines, Lockheed Martin, Raytheon, BAE Systems that are controlling 78% of their market - the electronic exchange ‘Exostar’. Taking sample of their activities, a leading online retailer Wal-Mart creates electronic platform Wal-Mart's Retail Link to operate the system of supply and marketing of its production.
Through the trade process in virtual space sellers reduce the time of turnover of stocks and get real access to the new markets and buyers get a real opportunity to buy products at discounted prices. E-business has a significant impact on the performance of the company by reducing the duration of business cycles, reducing costs in the main economic activities, improving the quality of services provided to clients and, consequently, increasing the market share. This improvement is achieved by changing the concept of operations and establishing closer relationships with customers. The Economic Basis of e-business builds on a radical expandance of the audience, enhancement of marketing effectiveness, speeding up purchases and sales of all types of goods and services.
This
tendency in the modern market continues to grow and it is impossible
to ignore it today. That is the reason the modern companies are now
actively transforming their usual business models and relies onto multichannel
marketing strategies and investing in electronic business is a priority.
BASIC CONCEPTS
OF E-BUSINESS
The main characteristic of modern market is that the situation can change
rapidly in short period of time that requires quick reaction and development
of new approaches in business. To keep a leading position in such difficult
circumstances, companies should continually modify and adapt the management
structure of the organization, as well as to explore and develop all
viable methods of business: the use of electronic means of communication
has become one of the key conditions for the survival of companies in
highly competitive market.
The development of information technology has altered the ways of doing business. The organization of the electronic information exchange between enterprises can significantly improve their performance by reducing communication costs; reducing the number of personnel engaged in processing of incoming and outgoing documents and therefore preventing possible human errors; reducing time to organize the transaction, and also providing speed and accuracy of the information and high-speed financial calculations.
E-commerce equalizes
the chances in the competition, allowing both large and small companies
to compete in equal in quality, price and product range. It gives traders
access to the world market that is out of reach for small companies
by any other means of access. Online stores offer a completely new field
of activity to business managers that surpasses the capabilities of
all existing forms of advertising and where the audience is growing
day by day.
In a first approximation, e-business can be defined as order fulfilment,
payment and delivery of goods and services using standard Internet /
Intranet technologies for information exchange.
An essential Internet Web’s feature is the automatic operation of information servers (sites). This fact creates the preconditions for the implementation of e-business online without a break (or "24 hours a day, 365 days a year"), thus, there may be substantially increased number of potential customers.
Recent research has shown that the number of people who prefer to necessary goods’ purchase via the Internet continues to grow: it's convenient, fast, and economical and, therefore, attractive to the consumer. Find the table
According to British Retail Consortium (BRC) the internet penetration in the United Kingdom has reached a plateau at around 70% of the population. Shopping is a key activity for anyone with online access – 90% of those with Internet connections say they have bought something in the last year. And the popularity of buying online has increased in spite of the recession. Some 42% of consumers say they have bought more than last year against 16% who say they have bought less. (Mintel Oxygen).
2. MAIN WAYS OF
FORMATION OF added value in Cyberspace
Following the concept developed by PriceWaterHouseCoopers, adding customer
value chain is a collection of works that increase the use value of
services or products to organize and sell it to customers. The concept
of value chain is closely connected with the concept of supply chain.
Supply chain - a mechanism that ensures availability of the required
volume of product or service in a particular place and in the appropriate
time. Supply chain includes the organization, the physical processes
and information support mechanism for converting raw materials into
goods or services consumed by a user. Adding customer value is carried
out at all levels of the supply chain: an analysis of user needs and
product design, manufacturing, marketing, sales and customer support.
In all aspects of the chain the analysis of business processes is needed
to determine the costs and achieving the objectives for each business
process.
The development
of a global information infrastructure has led to radical changes in
business conditions. Impact of Internet on the idea of forms and methods
of economic activity is not limited to the use of existing information
infrastructure. On the contrary, the available means of information
support of economic activities have a radical impact on the technology
business. Changing business models, revised business processes, a new
corporate culture formation, relations with business partners and customers
can move to a new higher level.
It is important to remember that the use of electronic technology for
information exchange is based on at least two key assumptions:
- There should be provided an accurate identification of partners who
are communicating within open networks;
- All participants of e-commerce need to be sure that during the process
of information exchange no data could be read or modified as a
result of unwanted "invasion" of third parties, which is especially
important for on-line consulting services, where each client is
particularly interested in remaining anonymous.
Benefits of E-site:
• Opportunity to provide information about yourself;
• Easy search of contacts;
• the opportunity to make business information easily accessible;
• Additional customer service;
• involvement of public interest;
• disclosure of information in exactly the signified time;
• the implementation of automated trading of correspondence;
• Demonstration of drawings, photographs, audio and video series;
• yield the most desirable public audience;
• Answers to frequently asked questions. Regular contact with partners,
dealers and agents;
• achievement of the international market;
• Organization of a 24-hour service;
• the possibility of rapid updating of information;
• Organization of continuous feedback;
• Market research for new services and products;
• access to the information environment (Media);
• Work with the youth audience;
• access to specialized markets;
• maintenance of the regional market.
To structure of the content of the typical e-business solutions should
be divided into four fairly independent parts: the entrepreneurial decision,
a substantial decision, administrative decision and technological solution.
An entrepreneurial decision describes the economic objective of the
e-business solutions, identifies customers and partners for targeting,
the main indicators of successful implementation of solutions and ways
of measuring these indicators, the necessary economic partners, the
expected costs and profits.
Substantial decision
describes the content and main function of the solutions, the mechanisms
(economic, human, technological), which provide access to content and
functions of necessary data sources. It is also important to determine
the methods and means of providing partners and customers with the necessary
level of perception of the proposed solution, its content and function,
and its advantages over similar solutions on the market.
Administrative decision covers all the necessary points for the solution
of electronic business processes, regulations, directives, roles and
levels of respons
Administrative decision covers all the necessary points for the solution
of electronic business processes, regulations, directives, roles and
levels of responsibility of managers involved in the introduction and
implementation of the proposed solutions.
The technological solution describes an effective use of the required
systems, applications and tools wigory applies to significant business
terms of e-commerce enterprise: online shopping paid services for individuals,
electronic casinos, many companies that sell consulting and information
services.
With regard to the classification of e-business models, in general,
they can be divided into two main groups:
- Models that are supporting the existing business:
- Models of new businesses in the Internet, which are relevant in my case:
‘The main difference between traditional and e-marketing is that e-marketing cuts the time from months to hours.’ (Groucutt 2004)The internet became the dissoluble component of our modern life and the same rules apply to this ‘virtual world reality’ with the only exception- there are no borders.