Strategic Management and Planning at a Level of Firm

The problem of the enterprise will be to master the new markets, to satisfy needs of clients. Simultaneously she is also a problem of a management, management. Successes and failures of the enterprise is first of all successes and failures of management. If the enterprise works badly, unprofitably, his new owner changes not workers, and a management.

I. INTRODUCTION
II. MANAGEMENT. KINDS OF THE PURPOSES
III. STRATEGIC PLANNING
1. Essence, functions of strategic planning
2. The purposes of the organization
3. An estimation and the analysis of an environment
4. Administrative research of internal factors of firm
5. Studying strategic alternatives and a choice of strategy
IV. THE CONCLUSION
V. The LIST of the USED LITERATURE