International market: moving your brand image up market

Автор работы: Пользователь скрыл имя, 11 Января 2012 в 18:54, доклад

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International marketing occurs when a business directs its products and services toward consumers in more than one country. While the overall concept of marketing is the same worldwide, the environment within which the marketing plan is implemented can be drastically different. Common marketing concerns—such as input costs, price, advertising, and distribution—are likely to differ dramatically in the countries in which a firm elects to market.

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